The Imperative of Interactive Service Marketing Strategy on Customers’ Satisfaction in the Contemporary Nigerian Banking Industry

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: Festus A. Nmegbu | Ikechukwu F. Asiegbu

Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 9, No. 4

JOURNAL ARTICLE published 28 July 2017 in International Journal of Marketing Studies

Authors: Maple Xiao

On Early-Warning System for Chinese Real Estate

JOURNAL ARTICLE published 1 August 2011 in International Journal of Marketing Studies

Authors: Yun Hua

International Journal of Marketing Studies, Vol. 1, No. 1, May 2009

JOURNAL ARTICLE published 15 April 2009 in International Journal of Marketing Studies

Authors: Editor IJMS

The Value Proposition Concept in Marketing: How Customers Perceive the Value Delivered by Firms– A Study of Customer Perspectives on Supermarkets in Southampton in the United Kingdom

JOURNAL ARTICLE published 29 May 2012 in International Journal of Marketing Studies

Authors: Almoatazbillah Hassan

University Students’ Attitudes towards Advertising: A Study of Dhaka City of Bangladesh

JOURNAL ARTICLE published 1 August 2016 in International Journal of Marketing Studies

Authors: Md. Ashiqur Rahman

Market Orientation Practices of Multinationals in Lagos, Nigeria

JOURNAL ARTICLE published 10 September 2012 in International Journal of Marketing Studies

Authors: Adedoyin Rasaq Hassan

The Need for Uniqueness among Gulf Cooperation Council Countries’ Consumers: A Cross-Culture Study

JOURNAL ARTICLE published 28 July 2017 in International Journal of Marketing Studies

Authors: Sarah G. Alzahrani | Lauren Copeland

Role of Geography in the Relative Salience of the Antecedents of Cruise Passengers' Satisfaction

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: Amit Bhatnagar | Amita Bhadauria | Sanjoy Ghose

Using Geographic Information System to Visualize Travel Patterns and Market Potentials of Petra City in Jordan

JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies

Authors: Marzouq Ayed Al qeed | Ibrahim K. Bazazo | Abdelbaset Ibrahim Hasoneh | Bader Ayed Al qaid

Game of Skill or Game of Luck? Motivations for Gambling

JOURNAL ARTICLE published 31 May 2015 in International Journal of Marketing Studies

Authors: Valeria De Bonis | Alessandro Gandolfo

Distribution Intensity, Advertising, Monetary Promotion, and Customer-Based Brand Equity: An Applied study in Egypt

JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies

Authors: Ahmed Y. Ebeid

The Effect of Job Dissatisfaction and Workplace Bullying on Turnover Intention: Organization Climate and Group Cohesion as Moderators

JOURNAL ARTICLE published 29 May 2017 in International Journal of Marketing Studies

Authors: Iheanacho Emeka Nwobia | Majeed Saad Aljohani

Exploring Customer Dissatisfaction/Satisfaction and Complaining Responses among Bank Customers in Ghana

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: Simon Gyasi Nimako | Anthony Freeman Mensah

Identifying the Relationship between Travel Motivation and Lifestyles among Malaysian Pleasure Tourists and Its Marketing Implications

JOURNAL ARTICLE published 20 October 2009 in International Journal of Marketing Studies

Authors: Norzalita Abd Aziz | Ahmad Azmi Ariffin

Forces Driving Purchasing Behaviour of Tourists Hotels Along Tourist-Agricultural Supply Chain in Zanzibar

JOURNAL ARTICLE published 9 May 2018 in International Journal of Marketing Studies

Authors: Kenneth M. K. Bengesi | Juma O. Abdalla

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 14, No. 1

JOURNAL ARTICLE published 31 May 2022 in International Journal of Marketing Studies

Authors: Alyssa Sun

An Empirical Investigation of the Determinants of User Acceptance of Electronic Exchanges (Case Study: Buying and Selling Section of Active Companies of Iran's Textile Industry)

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Hassan Ghorbani | Fatemeh Alsadat Madani

The Effect of Internal Marketing on Organizational Citizenship Behavior an Applicable Study on the University of Jordan Employees

JOURNAL ARTICLE published 26 January 2015 in International Journal of Marketing Studies

Authors: Muhammad Alshurideh | Anas Y. Alhadeed | Alkurdi Barween

Exploration of Customer Compliant Behavior toward Asain Full-Service Restaurants

JOURNAL ARTICLE published 28 March 2016 in International Journal of Marketing Studies

Authors: Grace Suk Ha Chan | Anna Chun-Hsuan Hsiao | Ada Lai Yung Lee